Whatnot Seller Glossary
Terms specific to livestream auction sourcing — distinct from general B2B procurement vocabulary.
- Live Auction Sourcing
- The practice of acquiring wholesale inventory specifically optimized for livestream auction formats like Whatnot, where unit economics, SKU rotation pace, and on-camera presentation drive purchase decisions.
- Unboxable SKU
- A stock-keeping unit whose packaging, reveal moment, or component surprise creates dramatic value during a livestream auction — distinct from commodity SKUs where the product itself is the entire pitch.
- Livestream Reseller
- A seller whose primary channel is a livestream auction marketplace (Whatnot, TikTok Shop Live, eBay Live) rather than a listed catalog or static storefront; sourcing decisions are shaped by on-camera economics and auction cadence.
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