Walmart Seller Glossary
Terms specific to Walmart Marketplace and WFS — distinct from general B2B procurement vocabulary.
- WFS Inbound Shipment
- A WFS inbound shipment is the box-and-pallet package a seller sends to a Walmart Fulfillment Services warehouse so WFS can pick, pack, and ship customer orders on the seller's behalf.
- Walmart Item Setup
- Walmart item setup is the process of creating a product listing on Walmart.com — submitting the catalog feed, product attributes, images, compliance documents, and pricing through Seller Center or a feed partner.
- Walmart BIR (Brand/Item Registry)
- The Walmart Brand/Item Registry (BIR) is Walmart Marketplace's brand-protection program, letting verified brand owners and authorized sellers report counterfeit listings, control key product attributes, and enforce against policy violations on Walmart.com.
- Walmart Buy Box
- The Walmart buy box is the default add-to-cart slot on a Walmart.com product listing — the seller who wins it captures nearly all sales volume on that SKU, and buy-box wins/losses shift multiple times per day based on price, inventory, delivery speed, and seller performance.
Why Catalist
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